With the increased competition for attention in today’s digital landscape, it can be especially difficult for publishers to break through and join the conversation around the culture’s most talked-about topics. American Media, Inc. (AMI) has a long history of doing this through its widely-circulated print periodicals, and now they are replicating that success for the web, transforming its popular media brands into some of the fastest growing online destinations in their respective categories. I’m excited to announce that, earlier this morning, Taboola signed a new, two-year partnership with AMI to bring our content discovery technology to its leading roster of sites, including Radar Online, Men’s Fitness, Star, OK! Magazine, National Enquirer and Muscle & Fitness. In addition to implementing our personalized content recommendations, AMI will be exploring other aspects of Taboola’s discovery platform as a means to boost engagement and monetization across its network. These include Taboola’s Audience Exchange™ architecture, […]
As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers. To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV. Regarded as one of the most highly respected global publishers in the world, […]
official launch of Taboola’s personalized content recommendations on Business Insider Australia
Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser. Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web. Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, […]
Gawker and Taboola To Host NYC Event on 9/30 Around ‘Personalization for Publishers’
Events Roundup (08/31 – 09/4): Taboola Shares ‘Discovery’ Story at iMedia Brand Summit in Goa
Our new partnership with Allure Media, Australia’s biggest publisher, will work to personalize the user experience for engaged audiences.
We’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites.
Today, we announced an exclusive, three-year partnership with Gannett Co., Inc. to integrate Taboola’s discovery platform across their network of digital publishing assets in more than 110 markets. Gannett is one of the world’s leading media companies, featuring some of the most trusted names in news, including USA TODAY, and we’re honored to be working with such a talented team of people. Together, we’ll bring personalized content recommendations to Gannett’s audience on all platforms, and empower editorial teams with insights around how consumers are behaving across the network. We’ll also be experimenting with some exciting initiatives around audience segmentation, leveraging data to adapt the on-site experience for different groups of users. This type of next-generation personalization has become a key priority for us in years to come at Taboola as we see the web grow increasingly fragmented. When we started our mission around “discovery” over eight years ago, the web […]
We’re excited to collaborate with The Associated Press on improving the in-app user experience, driving both engagement and revenue goals.