- Taboola Blog
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
It’s the request placed on many a candy heart on Valentine’s Day. It’s also the invitation marketers make to their customers year-round.
The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.
How much money did you spend last quarter, and how much of it did you earn back? Or, how much of it was impactful to the brand?