Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here's why to use it and how.
When the buyer's journey works in your favor, it's helpful to view them as progressing through the stages of knowing, then liking, then trusting your brand.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing […]
We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here's what they said.
This post offers insights from Libris by Photoshelter and Contently on visual content and storytelling, as well from a recent panel discussion on the topic.
There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and […]
Technology marketers, take a bow. Your numbers look impressive—based on the 2018 Technology Content Marketing report from CMI, MarketingProfs and IDG).
Digital technology has been the greatest change agent of our time. There's not much it hasn't touched, agencies and agency marketing included.
Buzzsumo's report is full of insights, but its main bullet is that engagement across social networks for publishers and marketers has nose-dived since 2015.