- Taboola Blog
- Performance Marketing
Back-to-school season is upon us. This means that consumers and brands are gearing up for the second biggest shopping season of the year.
The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
Boom. The campaign is running and you’re feeling good. But, what now? You have to track the real-time results so that you can optimize it. Here’s how.
If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.
Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).