Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
Digital technology has been the greatest change agent of our time. There's not much it hasn't touched, agencies and agency marketing included.
Marcin Woźniak, Communication Strategy Director at LiquidThread, Publicis, to talk about the powerful impact native advertising has had on his campaigns.
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won't bust your budget.
Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.
While the goal is to eventually take leads to the final purchase, that cannot happen without investing in a good top of the funnel marketing strategy.