The Associated Press Powers Native Mobile App Monetization With Taboola

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The Associated Press

Earlier this morning, we announced an exclusive, 2-year partnership with The Associated Press, the largest U.S.-based news agency and one of the most respected and trusted sources of independent news in the world.

In our work together, Taboola’s personalized content recommendations will appear across the AP’s desktop and mobile websites, as well as in APMobile, the AP’s native mobile app for global and local news which has been downloaded over 13 million times.

This is a huge step for publishers worldwide, as more and more are making mobile app monetization a growing priority. We’re excited to collaborate with The Associated Press on improving the in-app user experience, driving both engagement and revenue goals, and creating new value for AP’s readers and members alike.

To learn more about Taboola’s partnership with The Associated Press, please read the full press release here.

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