It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
Some people are still concerned about utilizing native ads, and you, too, may wonder why is native advertising controversial? But, the numbers don’t lie.
The latest native advertising statistics confirm that native ads are more engaging and trustworthy, making native advertising more effective. Plus, they generate more clicks and sales than other forms of advertising. Native display ads have a click-through rate (CTR) that’s 8.8 times higher than regular display ads.
As well as using native ads in your web content, you can do mobile and video native advertising campaigns. But how do you decide what a good native ad campaign looks like? Here we share nine successful native advertising examples to inspire you.
These native ad examples span a range of niches and content types. Get the inside scoop on what these companies did to achieve great results using the effectiveness of native advertising campaigns.
1. Adidas and MediaCom
adidas, a leading global sportswear manufacturer, is a household name in Israel. With the challenge of highlighting their BOOST technology and separating it from the brand’s ubiquity, adidas turned to global agency MediaCom.
MediaCom utilized Taboola Creative Studio to create striking video content on behalf of Adidas, designed to educate and inform on the BOOST technology and ultimately drive interest and purchases of BOOST footwear.
With Taboola, MediaCom was able to uplift CTR (click-through rate) by 50%, increase awareness, and drive sales. The product shown in the video became a best-seller. See the full case study here.
2. Beko and Ingage Media
Ingage Media provides digital marketing services to its clients in different sectors with a team of digital strategy and digital asset management experts. For their client Beko, a global appliance brand under the company Arçelik A.Ş., they were looking to drive traffic to a specific product––the new and innovative Dem Tea Machine.
To drive high-quality traffic and try to engage with new users, Ingage Media turned to Taboola sponsored content and ended up increasing Beko’s vCTR and unique traffic to their site.
Ingage Media and Beko saw a 75% higher vCTR (viewable click-through rate) and a high rate of first-time visitors discovering Beko’s products. See the full case study here.
Velasca is a disruptor in the fashion industry, creating handcrafted, high-quality men’s footwear in Italy and selling to a global audience with a digital-first mindset.
As the team at Velasca developed their digital marketing strategy, they knew they wanted to constantly find new and innovative ways to reach their ideal customers in trusted, credible places online where people consume content. For this, Taboola was the perfect solution.
Throughout their native advertising campaign, Velasca saw a 15% decrease in CPA and a 25% increase in quality leads generated. See the full case study here.
4. Square Yards
Square Yards, a technology-enabled real estate brokerage, is India’s most prominent player for primary real estate. They promote properties in the Gulf region, Canada, Australia, and India.
With specific objectives of generating new leads in the Gulf region, Square Yards turned to Taboola to work on sponsored content and dive into targeting techniques that would land them the high-quality leads and conversions they were after.
With Taboola, Square Yards experienced a 15% higher conversion rate than other marketing channels and generated 50,000 leads. See the full case study here.
A part of the Vodafone Group—one of the world’s foremost telecommunication companies—Vodafone Turkey offers fixed, mobile, and content services, striving to be a pioneer in digitalization technologies. Vodafone Turkey serves 24.1 million mobile and over 1 million fixed broadband customers as well as enterprises.
To present their service offerings to consumers in ways that were creative, effective, and efficient, Vodafone Turkey began running campaigns on Taboola. Doing so, they could deploy high-quality creatives and efficiently increase sales.
With Taboola, Vodafone decreased their cost per sale by 42% (MoM), with 11% of display channel sales. See the full case study here.
6. 360 Realtors
360 Realtors is the largest real estate consulting company in India. Their team of experts aims to alleviate the pain points associated with purchasing a property and provide support throughout the entire process.
Before working with Taboola, 360 Realtors felt limited in the ability to refine and optimize campaigns. Taboola gave 360 Realtors the resources they needed to broaden their impact for the homebuyer audience searching for their ideal residence online.
With Taboola, 360 Realtors saw a 100% increase in traffic and a 48% increase in leads generated. See the full case study here.
Renault is a global brand within the French car manufacturer Groupe Renault, operating in 134 countries. To keep up with changing technological advances and pursue profitable growth, the group relies on its international development and the complementary nature of its five brands (Renault, Dacia, Renault Samsung Motors, Alpine, and LADA) to meet the needs of customers in different markets.
For the Renault team, the challenge is huge in the AMI Pacific region, which covers Africa, the Middle East, India, Australia, and South Korea. Renault is always looking to build their reputation in markets often preempted by local manufacturers.
In August 2019, Renault launched the comfortable, practical, and spacious Renault Triber, a vehicle halfway between an SUV and a minivan. The launch of the Renault Triber was supported by a 360° communication campaign, integrating Taboola Video during the amplification phase. See the full case study here.
Renault’s Taboola Video received 3 million impressions in one month during the first wave of the campaign, with 1 million completed views and an average view-through rate (VTR) of 33%. During the second wave, the video saw 1.3 million impressions in one month, including 550,000 completed views and an average VTR of 40%. See the full case study here.
8. 99 Acres
99Acres handles all aspects of consumers’ real estate needs—from advertising a property to searching for one, and even building property microsites—making them the go-to real estate portal in India.
Given 99Acres’ prominence in India’s real estate industry, it’s no surprise that they have been turning to various channels to generate leads.
Faced with the challenge of bringing in more quality traffic than they saw from Facebook and Google, 99Acres turned to Taboola.
By taking a two-pronged approach to targeting with Taboola, 99Acres saw a 4% increase in lead volume per day. See the full case study here.
9. American Comfort
American Comfort is a furniture company specializing in using the highest quality materials and the most advanced technology to create the perfect comfort experience.
To raise awareness and sales of a new product, American Comfort utilized Taboola video and sponsored content.
With Taboola, American Comfort drove brand awareness using in-feed vertical video. In addition to driving brand awareness, American Comfort was surprised to find that Taboola’s non-disruptive video experience generated high-quality leads, sales calls, and more than 130,000 completed video views in just one month. See the full case study here.
Effectiveness of Native Advertising
Native ads produce a clickthrough rate nearly nine times that of traditional display ads, on average. Additionally, the data shows native ads are more effective in many ways:
- 9% higher lift for brand affinity
- 18% higher life for purchase intent
- 21% more consumers report personally identifying with the brand after view the ad
- 53% more total views
As a result, overall spending on native advertising has risen dramatically for years. But, why is native advertising an effective digital advertising technique? When pitting native ads vs. display ads, the answer comes down to a few simple points:
- Native ads are non-interruptive, allowing site visitors to interact with the content naturally as they browse the page.
- Native ads are contextually relevant to the content the visitor was searching for, so they naturally stand a better chance of earning attention. (Power move: this makes native ads more valuable than traditional display ads for SEO purposes as well.)
- Native ads look and feel like part of the site where they appear, so they benefit from the implied endorsement of the site or influencer whose content frames the ad.
For more real-world examples, take a look at some native advertising effectiveness study results.
That’s it! In this guide, we’ve shared some native advertising examples for 2021, and there’s only more to come. You’ve seen how other companies have handled their native advertising strategies. Now, it’s over to you to get started with Taboola’s native advertising.
For further reading in this area, check out these resources:
- Native Advertising vs. Content Marketing: A Comparison
- Branded Content vs. Native Advertising
- Pros and Cons of Native Advertising