- Taboola Blog
- Product News
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.
We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.
Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.
Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
It is our goal to provide the best and safest environment for advertisers; by bringing video supply to publisher sites in our feed environment, we have.