- Taboola Blog
- Product News
How much money did you spend last quarter, and how much of it did you earn back? Or, how much of it was impactful to the brand?
Our vision was always to be everywhere consumers are giving their attention—and we’re taking our discovery technology to meet them there.
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.
Smart Bid is a new bidding feature that helps you maximize campaign performance by automatically adjusting your baseline bid.
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
Now you can target your Taboola campaigns by postal code, zip code and time of day—know the location of your audience before your content reaches them.
We’re excited to announce Even Traffic Allocation, giving advertisers the ability to choose how they want traffic distributed amongst their creatives.
Campaign Scheduler allows marketers to exclude or include a day, or set hours for your campaign to run during that day. Timezone targeting is also included.
Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”