- Taboola Blog
- Big Data
Most products don’t have the luxury of retaining users beyond the first session solely on their solid reputations, and in order to do so, we need to optimize for the best user experience possible.
Ted Lasso has some real-life lessons we can all take in. How is this possible? Take a look!
Why is it important to remove underperforming features to improve the product’s key metrics? Find out here.
Is there a way to lower Cost Per Action or increase Conversion Rate? There is! Taboola created the Attentive Audience program, learn more about it here.
Something strange happened while I worked with Kafka. While adding a new consumer from Kafka to one of our services, the service stopped consuming from ALL other existing consumers. As part of my job at Taboola as a team leader on a production team in the Infrastructure group, we’re supposed to remove bottlenecks, not create them. This post will describe how I investigated the issue, explain what I discovered, and share my insights into the whole situation. Some background Before I get into the rest of the story, here’s some background on how we use Kafka at Taboola’s events handling pipeline and why it’s critical to our infrastructure. Taboola’s recommendations appear on tens of thousands of web pages and mobile apps every second. As users engage with the content, multiple events are fired to signal that recommendations are rendered, opened, clicked, and so on. Each event triggers one or more Kafka messages, […]
Find out the secrets to how Taboola deploys and manages the thousands of servers that bring you recommendations every day.