Brand awareness improves 26% with native video in the marketing mix, with a strong impact on favorability, consideration, and brand image.
It’s no secret that most audiences no longer trust traditional forms of advertising. That’s why native ads are a better way to reach your target audience. Native advertising consists of ads that blend seamlessly into content, and the data shows they work.
Check out the native advertising trends for 2022 we gathered to help you. View the statistics and increase your growth and revenue from native ads
It’s so important to use SEO best practices and insights when creating native ads.
Today’s most-engaged media consumers need to be swayed by more than flashy TV commercials, catchy slogans, and jingles.
When events like this happen, Taboola’s direct relationships with premium publisher partners allows us to quantify the impact on the open web.
Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.