- Taboola Blog
- Native Advertising
It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
The evidence is clear: traditional forms of advertising aren’t as effective as they once were. Around 80% of US adults use at least one ad-blocking method, so if you’re using standard display ads, you’re probably not getting their attention. To reach your target audience, you need to incorporate a native advertising strategy into your overall marketing plan.