Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Our devices are more meaningful than ever lately as the world grapples with various levels of lockdown to keep populations safe and healthy.
We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.