It’s so important to use SEO best practices and insights when creating native ads.
Today’s most-engaged media consumers need to be swayed by more than flashy TV commercials, catchy slogans, and jingles.
When events like this happen, Taboola’s direct relationships with premium publisher partners allows us to quantify the impact on the open web.
Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Our devices are more meaningful than ever lately as the world grapples with various levels of lockdown to keep populations safe and healthy.