- Taboola Blog
- Native Advertising
Taboola has been shortlisted for “Best Brand Engagement Campaign” at the 2021 Performance Marketing Awards for our work with box mattress company OTTY.
It’s important for brands to understand the difference between native advertising and content marketing. Both are powerful tactics for driving audience engagement and revenue.
Native ads are ads that fit seamlessly into the platform they’re on, so they look like they belong there. Native advertising is almost everywhere these days.
It’s important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.