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Yesterday, we announced an expansion of our long-standing partnership with Business Insider to drive on-site engagement and monetization through Taboola’s multi-platform, personalized content recommendations. With over 45 million monthly unique visitors, Business Insider is one of the world’s leading business sites, and we are thrilled to work with such a well-positioned and intelligence-driven publisher. Building on our previous work together, Taboola will be looking to deliver new audience development opportunities on Business Insider across all devices, especially around mobile and video which are proving to be key growth drivers for online publishers going forward. More than anything, we’re excited to continue working and innovating with the BI team, and taking part in the next chapter of Business Insider’s remarkable growth story. To learn more about our partnership with Business Insider, please read the full press release here.
Earlier this month, we hosted our latest Taboola Talks event around the theme of “Data Never Goes Out of Style.” A roomful of attendees gathered at Taboola’s global headquarters in New York City to hear from Jessica Novak, Senior Content Strategist at Refinery29, and Liz White, Head of Strategy and Development at Poshly. The discussion revolved around both the opportunities and pain points of incorporating data-driven strategies into marketing and editorial workflows. Novak and White are enmeshed in these transitions at their respective companies, which have each carved out a valuable niche within the competitive digital media landscape. Refinery29’s scientific approach to audience development (supported in part by Taboola Newsroom), paired with a distinctive editorial voice, have built it into the largest independent fashion and style website in the US. Poshly’s growing and buzz-worthy online platform hosts engaging questionnaires that help beauty lovers discover new products and unlock personalized giveaways. […]
This morning, we announced that the leading Chinese language Internet search provider, Baidu, has made a multi-million dollar strategic investment in Taboola. As the number one website in China and the fourth most popular website in the world, with billions of search queries daily, Baidu has redefined the global Search industry, and we are honored to name them an esteemed partner. Most importantly, we’re excited to embark on a new journey with Baidu of bringing discovery to China, where mobile is the number one way people access the Internet. As advertisers across the Asia-Pacific region continue to look for new, unique opportunities to reach consumers at scale on mobile, the synergy between Baidu and Taboola will become increasingly important. Today’s announcement is another step towards helping people all across the globe find content they may like and never knew existed. To read more about our partnership with Baidu, please view the […]
Last week, we were honored to be named the “2015’s Most Promising Startup In Israel” by the most widely distributed daily newspaper in Israel, Calcalist. We are humbled to be in the company of all 50 Israeli startups that were recognized by the publisher, including Kaltura, Playbuzz, Infinidat, Similar Web, eToro, Fiverr, and others. This distinction could not have been achieved without the unique team we call Taboolars – from our engineers that work around the clock in Tel Aviv to our top notch account managers around the world. We are extremely grateful to Calcalist for acknowledging our team’s achievements and rapid growth. If you read Hebrew, I welcome you to read the full story on Calcalist.co.il.
When I first met Bonnie Kintzer and Rich Sutton, CEO and CRO, respectively, of Reader’s Digest, it was clear that we shared a vision for connecting audiences around the globe to content they may like and never knew existed. Reader’s Digest, after all, is one of the most reliable and long-lasting publishers around. RD spends meaningful time and energy around keeping people engaged, and are on a mission to create the best user experience possible across all digital fronts. I’m thrilled to say that earlier today, we announced an exclusive, multi-year partnership with Reader’s Digest Association (RDA), to integrate personalized content recommendations and native placements into their entire network of well-established desktop and mobile sites including Reader’s Digest, The Family Handyman, Taste Of Home, Haven Home Media and Taste Network. Together, we will focus our efforts on the new revenue stream and work to optimize recommendations for each site, audience […]
Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]
This past June, I had the pleasure of speaking to an audience full of visionaries, technologists, and budding entrepreneurs at the 2014 LDV Vision Summit in New York City to chat about visual technology and digital innovation. Beyond having a great audience, the event also included some industry experts such as Betsy Morgan of TheBlaze, Tobias Peggs of Aviary, and Magnet Media’s Megan Cunningham among other speakers. Big thanks to Evan Nisselson of LDV Capital and Becca of Cake-Works for having me take part in the event.
For the past seven years, I have been privileged to work with an amazing team of individuals dedicated to our vision of connecting people to information they may like and never knew existed. With nearly half of our company based in Tel Aviv building and enhancing our technology, I’m proud to say that Deloitte, one of the leading professional service firms in the world, recently ranked Taboola as the fastest growing technology company in Israel. This recognition underscores our team’s commitment to innovation and we are grateful to Deloitte for acknowledging our hard work and recent growth. I look forward to the next seven years.
Seven years ago, we started Taboola, believing that there would be times when we will be overwhelmed with information. Search engines would remain efficient when we know what we are looking for, while in other times, recommendations of different types would help us curate experiences we may like but never knew existed. Our vision was and remains to build a new category, side by side to Search, called Discovery. Instead of people looking for information, have information look for people. Think of everything you could find using a search engine, and then imagine the process in reverse; we envision a world where information is personalized and recommended to you at the right place, and at the right time. Predicting what people may like and never knew existed is no easy task. We spent the first 4.5 years focusing just on cracking the code on how to recommend videos. Then, leveraging […]