Taboola Best Practices

Today’s entrée is our Food Benchmark Report, where you’ll find trends and insights backed by data to help you achieve global content discovery success.

The technology industry is ever-changing and evolving. Competition can be stiff, and consumers aren’t only thinking about what’s “now,” but also what’s coming down the line.  

It’s the request placed on many a candy heart on Valentine’s Day. It’s also the invitation marketers make to their customers year-round.

This holiday season, we’ve taken a deep dive into the planning and executing on digital marketing campaigns for the food industry.

We’ve taken a deep dive into digital marketing campaigns for the travel industry this holiday season. Check out our data-driven insights.

Beauty and Fashion marketers, check out these data-driven insights to back your targeting strategy and creative process this holiday season.

If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. Landing Pages Best Practices–Copy, Design & Optimization 1. Your landing page should only include one link. Your landing page should not include the page navigation links that you typically use on your homepage and throughout your website, nor should it promote your social media accounts.  In fact, your landing page shouldn’t include any component that tempts visitors to take any action besides the one you want them to. Including links and other distractions is the most common landing page mistake. In fact, it’s difficult to find landing pages that don’t break this rule.   […]

We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.

The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].