Last month, we announced Taboola’s partnership with Allure Media, one of the leading digital publishers in Australia, with a network that includes the local editions of popular online titles such as Gizmodo, Lifehacker and Kotaku. Today, we’re excited to celebrate the official launch of Taboola’s personalized content recommendations on Business Insider Australia, another key property in the Allure Media portfolio, and the focus of some recent news regarding a major investment from German media company Axel Springer SE.
Since its early days, Henry Blodget and the team at Business Insider have done an incredible job experimenting with new ideas and constantly reiterating, a skill that has become so evidently necessary in the digital media space. Today, the brand attracts a loyal audience with its mix of breaking news, current affairs and lifestyle features for aspirational business leaders. That success has been replicated in Australia, where the local edition reaches over 2 million unique browsers each month.
We look forward to working closely with the BI Australia team on providing desktop and mobile audiences with personalized on-site experiences, and helping people discover new content they may like but never knew existed. For more information about our new partnership, please read the full press release here.