Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser.
Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web.
Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, helping people discover more content they may like but never knew existed. To learn more about the details around our partnership, please read the full press release here.