- Taboola Blog
- Case Studies
MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study.
The Jakarta Post was eager to use Taboola to promote organic content—and the move paid off. Their readership now grows by 6% each month.
HuffPo Korea turned to Taboola to increase direct traffic without relying on the HuffPost portal—revenue increased un 40%.
Euronews—500+ journalists of 30 different nationalities serving a global audience, delivering solid, uncompromising journalism. Taboola helps them do it.
Gothamist recently renewed their partnership with Taboola, and we spoke with Jake Dobkin, Founder, about his journey—Here’s what he had to say.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]
This past March, we announced the official launch of Taboola Newsroom, a real-time optimization technology that empowers editorial teams with actionable data around what story headlines, thumbnails and placements generate the maximum engagement across desktop and mobile homepages. Provided free of charge to our publisher partners, Newsroom proved to be an invaluable resource for Refinery29, the largest independent fashion and style website in the US. Through rigorous A/B testing of different creative elements, Refinery29 was able to maximize the impact of its popular lifestyle content both on-site and across the web. Some of the key highlights from our recently published case study: Newsroom increased homepage story CTRs by up to 200 percent Homepage story CTRs jumped 45 percent per test on average Newsroom data informed Refinery29’s social media promotion strategies across channels including Facebook, Twitter and Pinterest Check out the full write-up (including imagery) — along with our other case […]
Mr. Kriegers reported that Taboola’s personalized video recommendations have increased video traffic and revenue by 290% within the first 3 months.