- Taboola Blog
- Brand Awareness
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.
To help you build your Thanksgiving marketing campaigns, we pulled data from food-related ads about images, headlines, time of day and more.
Discover the main advantages and benefits of investing in brand awareness, and why a lack of brand awareness can really drag your business down.
Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.
Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.