Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.
Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer 'present'?
Over time, tracking will be able to give you real, actionable insight. Here are a few ideas to measure the impact of your brand storytelling.
Entering new markets with your business is a challenging move which requires a roadmap of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets. Here are a few localization tips to get you going: Know Your Content If […]
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and […]
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.