Brand awareness improves 26% with native video in the marketing mix, with a strong impact on favorability, consideration, and brand image.
We can all benefit from research to understand which advertising techniques are harmful and obtrusive to the modern user experience.
Let’s break down exactly what you need to know to make this year’s holiday advertising a success.
Videos provide brands the opportunity to build trust, capture a cold audience’s attention, and even invoke consumer interest in your product.
With over half the population having received at least one vaccination, our hope for the return of the in-person entertainment industry is restored.
The complete guide for video content marketing, the most effective and powerful marketing strategy for your business, including ideas, tips, and examples
If you are a marketer looking to create impactful video content that resonates amidst coronavirus, here are the data-backed insights and some examples to draw inspiration from.
We’ll not only run through some of these brands’ examples, but share how you can apply the strategies they used into impactful campaigns of your own.
Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.
Advertisers were quick to capitalize on the explosion of video content. Let’s take a look at the video advertising trends inspiring marketers.