We’ll not only run through some of these brands’ examples, but share how you can apply the strategies they used into impactful campaigns of your own.
Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.
Advertisers were quick to capitalize on the explosion of video content. Let’s take a look at the video advertising trends inspiring marketers.
We’re taking our studio one step further by announcing our partnership with WIREWAX, a leader in interactive video technology.
We can all benefit from research to understand which advertising techniques are harmful and obtrusive to the modern user experience.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”