Affiliate marketing can help you increase engagement and revenue, but it’s no longer just enough to launch these ads and hope for success.
Many brands and publishers have suffered from declining organic reach on platforms like Facebook and Instagram. So, making money from affiliate marketing isn’t as easy as creating high-quality content and distributing it organically. You need the right advertising and outreach strategies to help you drive users to your ads and partner publishers.
- Social Media
- How To Videos
- Email Marketing
How to Promote Affiliate Marketing
Use these affiliate marketing promotion methods to get eyes on your affiliate ads.
Pay-per-click (PPC) advertising involves launching ads, such as in search results or on web pages, with the goal of generating clicks. Every time a customer clicks on a PPC ad, the advertiser pays, and the hosting platform or publisher earns money.
A Google search for “fall boots,” for example, will bring up organic results topped by sponsored results — or PPC ads.
Taboola is also a great platform for PPC campaigns, helping advertisers reach audiences across premium publisher sites with recommended articles and videos that drive customers to purchase.
2. Social Media
Social platforms connect advertisers with billions of people across the world who are ready to learn more about their favorite brands and products. As GlobalWebIndex found, almost half of adult Internet users research products on social networks.
Affiliate marketers would be wise to use social channels like Facebook, Instagram, and Twitter to share their content, generate a following, and tap into trending conversations. Social ad capabilities even allow customers to buy products right from their feeds, so they don’t have to leave their apps to drive conversions.
Search engine optimization (SEO) prepares your web pages to be found by just the right audiences. By strategically including popular, searchable keywords into your copy, image tags, and metadata, you can increase your chances of being seen in search results — and engaging people who are looking for exactly what you have to offer.
According to research from BrightEdge, organic search traffic jumped over 53% across industries in 2019, outpacing other channels like social media.
Blogging is one of the most effective affiliate marketing promotion methods for brands. Starting a blog can help you establish expertise in your industry, become a go-to source for helpful information, and build a community of readers who keep coming back for more content.
Take affiliate marketer GoPro. Their blog, The Inside Line, dives into the latest news and “what’s happening in the world of GoPro.”
5. Helpful Videos
Online video consumption continues to skyrocket as Internet users are eating up social and web videos and livestreams. As Zenith reported, people spend an average of 84 minutes each day watching online video — and that number is expected to reach 100 minutes by 2021. That marks an average 32% growth rate in digital video consumption from 2013 to 2018.
Affiliate marketers can use online video to announce new products, conduct Q&As, reach targeted audiences, and conduct live demonstrations — building interactive, visually engaging experiences for prospective buyers.
Affiliate publisher Gear Patrol, for instance, uses its YouTube channel to dive deeper into its recommended and reviewed products from affiliate brand partners.
Everyone loves a good deal. In fact, 97% of consumers look for deals when they shop and 92% are always looking for the best deal.
Entice new customers to join the fold — or reward longtime customers for their loyalty — by sharing special offers and deals that relate to their interests. Popular coupon sites for affiliate marketers include RetailMeNot, Offers.com, Honey, and TechBargains.
7. Email Marketing
There are over 3.9 billion daily email users across the world, and that number is expected to reach 4.3 billion by 2023. Over 30% of B2B marketers even identify email newsletters as their most effective lead-generation source.
It’s no surprise. Email is an opt-in channel that lets brands and publishers deliver personalized content directly to people’s inboxes.
Brands can use mail marketing to share customized offers, promote trending blog content, and send customers to their product pages. E-commerce retailer Bombas, for example, does this well by sending weekly emails tailored to audience interests.
Just like in-person events and workshops, webinars can help brands connect with their audiences on a deeper level, and provide a more in-depth look at what they have to offer. They’re also a great solution for generating email sign-ups at registration and maintaining a point of contact with attendees even after the webinar is over.
As GoToWebinar reported, email drives 57% of webinar registrations and 67% of registrations are for 60-minute webinars, providing a big window for making customer connections.
Reviews can make or break a brand — and an affiliate marketing campaign. Consider more than 91% of people read online reviews and 84% trust them as much as they would recommendations from friends.
That’s why it’s important for affiliate marketers to ensure they manage their review pages on sites like Google and Yelp by responding to customers and providing incentives for leaving testimonials. Marketers can also partner with affiliate publishers, who can write reviews for their products and provide customized links to click through and purchase.
Take BuzzFeed, which built a whole site around providing reviews for affiliate products:
If you want to make the most of your advertising efforts, you need affiliate promotion methods to get the word out. You can use the strategies outlined above to get started and build a multi-channel promotion program, ensuring you reach the right audiences at scale with your affiliate marketing.
Ready to learn more? Use these guides to help you build a successful affiliate marketing operation: