We’re excited to announce Taboola’s acquisition of Commerce Sciences allows us to double down on personalization for all open web visitors.
We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola. Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop. In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform. Patrick Fischer, Chairman of the Board of Sport1 Media GmbH: “We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply. The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.” Adam Singolda, Founder & CEO at Taboola: “We […]
We are excited to share that today, we announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. This is the first time El Universal has implemented content recommendation. The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile. “Content recommendation is a new venture for our publication and our […]
Did fake news have a material effect on the recent US election? It’s the subject du jour, with recent discussion about the creation and distribution of fake news from industry leaders like Jeff Jarvis, Ev Williams, Fred Wilson to media companies such as Bloomberg, WSJ, NYTimes. There is no shortage of insightful opinions. All sharing the hope of bringing awareness, conversation and eventually a process to solve the fake news problem. To me, asking whether companies such as Facebook, Twitter, or Taboola are media companies or technology companies is just a question of semantics. The debate shouldn’t be what industry you align with as a company. The real issue at stake is – are we accountable for what we distribute? Let me divide the conversation into two separate parts. Both equally important, but very different. Part One: Should intentional confusion (Fake News) be allowed? Short answer: no. Let’s define it. […]
The article below originally appeared in ThinkDigital on October 19, 2016. Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA. The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece, and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising. Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices. The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of […]
NAD’s Annual Conference; discussion on “Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation.”
Today, we’re thrilled to announce a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies.
To support the French premier of the movie Ben Hur, Paramount decided to promote an article written by the entertainment team of 20 Minutes.
I started Taboola 9 years ago this month because I couldn’t find anything to watch on TV and I thought with so many choices, TV shows should actually find me. With the overwhelming amount of information in the world, I imagined there were billions of people in the same boat and saw an opportunity. The future would be a reverse version of what search engines solved. Instead of expecting people to search for information, we would create a way for information to find people in a curated and personalized way. Our vision from day one was to build a new category called “Discovery” side by side to Search and Display, connecting people with information they may like and never knew existed. We spent the first few years of Taboola focusing on cracking the code of recommending videos based on a user’s content consumption behavior. We’ve been fortunate to have seen […]
Taboola was very excited to sponsor the recent Hacktech Hackathon at the California Institute of Technology in Pasadena, CA.