- Taboola Blog
- Programmatic Marketing
If you are interested in learning about Real-Time Bidding (RTB), Taboola has everything you need to know here.
Whether you’re just getting started with programmatic advertising or looking to revamp your strategies, it’s important to understand the ins and outs of programmatic so you can build the best deals for your advertising goals and campaigns.
There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?
SmartBid is a semi-automatic campaign bidding strategy designed to maximize your conversions.
When events like this happen, Taboola’s direct relationships with premium publisher partners allows us to quantify the impact on the open web.
Here’s what advertisers need to know about using first-party data for programmatic marketing.
Taboola’s ANZ Country Manager on how the advertising industry’s intersection of creativity and data.