- Taboola Blog
- Programmatic Marketing
There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?
SmartBid is a semi-automatic campaign bidding strategy designed to maximize your conversions.
When events like this happen, Taboola’s direct relationships with premium publisher partners allows us to quantify the impact on the open web.
Here’s what advertisers need to know about using first-party data for programmatic marketing.
Taboola’s ANZ Country Manager on how the advertising industry’s intersection of creativity and data.
We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising.” Here’s what it means.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
Lately in the realm of video, the industry is seeing a powerful fusion between two innovative trends—outstream formats, and programmatic delivery.