Ziff Davis CEO Vivek Shah has done a remarkable job transforming the 88-year-old publisher into a digital-first media organization. The company’s portfolio of sites reaches some of the web’s largest and most influential audiences, and includes trusted brands such as PCMag.com and IGN.com, and popular lifestyle sites like AskMen.com.
Today, we’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites, reaching over 120 million monthly unique visitors, spanning desktop and mobile websites, and native mobile apps.
We believe there is an untapped opportunity for brands to engage these audiences through ROI-driven storytelling. Tech and gaming enthusiasts browse their favorite sites with high-intent, and targeted content can be the catalyst that helps them discover and purchase new products and services they may like and never knew existed.
This is the first time that brands have been able to reach such intent-driven audiences at scale through storytelling, and sites like PCMag.com and IGN.com attract some of industry’s most sought-after influential consumers and early adopters.
We look forward to working with Vivek, Anurag and the Ziff Davis team on unlocking the full potential of this new partnership, and creating innovative opportunities for brands to engage with these valuable audiences.
To learn more about our partnership with Ziff Davis, please read the full press release here.