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Online news orgs are fast becoming innovative, strategic, and sophisticated in producing valuable content that supports viable business models.
To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.
We’ve asked 26 of our in-house experts to provide tips and tricks on strategy, campaign planning, creative strategy, targeting and measurement.
Imagine it’s 2025, five years into the future. What will marketing and artificial intelligence (AI) look like?
In this article, we take a look at all you need to know about native advertising—and how it can fit neatly into your agency strategy.
Take a page from Amazon’s playbook and adapt five effective Amazon Prime Day marketing techniques for your brand to use online anywhere, anytime of the year.
Can machine learning one day learn and adapt the same subtle but vital choices we humans take for granted? And if so, are we as a race in trouble?
The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.