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Online news orgs are fast becoming innovative, strategic, and sophisticated in producing valuable content that supports viable business models.
The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.
These are our top five most read blog posts for publishers this year—we’ve uncovered hot topics like user experience, revenue and much more.
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”
Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.
The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful insights extracted from the results. Based on the landing page they created for those who wish to download a 66-page copy of The Nielsen CMO Report 2018, it appears the finding they found most significant is… Only 1 in 4 marketers are highly confident they can quantify ROI. Digital media earned a slight edge over traditional media in this regard. Very slight. I can’t help but arrive at the clichéd conclusion: the more things change, the more things stay the same. I’ll break that down, in reverse: Things stay the same—Marketers are most concerned with […]
We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here’s what they said.
At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.