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Take a page from Amazon’s playbook and adapt five effective Amazon Prime Day marketing techniques for your brand to use online anywhere, anytime of the year.
Can machine learning one day learn and adapt the same subtle but vital choices we humans take for granted? And if so, are we as a race in trouble?
The authorities at IAB delivered these new insights in playbook 2.0. 69 members of the IAB, including us, contributed to it.
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
We’re giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.