Artificial intelligence (AI) as it applies to marketing, as told by Paul Roetzer of the Marketing Artificial Intelligence Institute.
The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.
If you sometimes come across digital media terms that sound unfamiliar or confusing, you'll find the glossary below a helpful resource.
We recently spoke with several leading SME representatives about how they’re using content marketing to grow their businesses. Here's what they said.
At this year's summit, you couldn't miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here's the industry's take.
Greg Herbst, VP of Audience Solutions at Bombora, discusses what they’re about and advice for advertisers incorporating data into their digital strategy.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
For Cannes Lions this year, we sat down with our neighbor at the festival, Mark Pearlstein of DoubleVerify for the ultimate 3-part brand safety strategy.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
we’ve done a lot to prepare for GDPR working closely with our publisher, advertiser, and data partners, and collaborating with others in the industry.