South Korea has long been at the forefront of consumer technology. According to KT Corp’s research center, Digieco, 83% of South Koreans now own a smartphone, making it the country with the fourth-highest smartphone penetration rate in the world. Additionally, as of earlier this year, mobile penetration has officially overtaken that of PCs throughout the country. At Taboola, we’ve seen massive growth in emerging markets such as India, where increased smartphone ownership opens up an array of new opportunities for marketers to reach and engage with mobile-first consumers through content, and ultimately drive commerce. To that end, I’m excited to announce that Taboola has signed an exclusive media partnership with Purplefriends, a full-service marketing agency based in South Korea, and a member of the prestigious Yello Digital Marketing (YDM) group. Purplefriends will be enlisting new Korean brands and marketers to work with Taboola and uncover the power of ROI-driven content […]
This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our publisher and brand partners. While Taboola’s product team has always been focused on creating multi-platform solutions, we’ve also realized the importance of reaching consumers within native mobile app experiences (see our recent work with AP Mobile). Online user behavior varies extensively across the web — depending on context, device type, referral source, and more — and people immersed within mobile apps have proven to be particularly engaged, which makes these partnerships so valuable. Today, I’m excited to announce that Taboola has teamed up with InMobi, one of the world’s largest mobile advertising platforms. InMobi operates […]
If you live in Europe, you probably already know that Euronews is the continent’s most-watched television news channel, as well as one of the most popular multilingual global news sites in the region. What you may not realize is that Euronews also boasts a major online video presence. Last year, the publisher announced a record 13.6 million unique visitors on YouTube, and today that presence spans over 30 YouTube channels and 900,000 total subscribers. Building on this success, Euronews is now looking to expand its video viewership beyond YouTube, developing new audiences on its owned and operated digital properties. Today, I’m very excited to announce that Taboola has teamed up with Euronews to boost efforts around accomplishing this mission, leveraging our personalized content recommendations to increase on-site video engagement and monetization efforts, across desktop and mobile. Taboola’s predictive technology has long been rooted video, which is the first content format […]
With the increased competition for attention in today’s digital landscape, it can be especially difficult for publishers to break through and join the conversation around the culture’s most talked-about topics. American Media, Inc. (AMI) has a long history of doing this through its widely-circulated print periodicals, and now they are replicating that success for the web, transforming its popular media brands into some of the fastest growing online destinations in their respective categories. I’m excited to announce that, earlier this morning, Taboola signed a new, two-year partnership with AMI to bring our content discovery technology to its leading roster of sites, including Radar Online, Men’s Fitness, Star, OK! Magazine, National Enquirer and Muscle & Fitness. In addition to implementing our personalized content recommendations, AMI will be exploring other aspects of Taboola’s discovery platform as a means to boost engagement and monetization across its network. These include Taboola’s Audience Exchange™ architecture, […]
As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers. To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV. Regarded as one of the most highly respected global publishers in the world, […]
Last month, we announced Taboola’s partnership with Allure Media, one of the leading digital publishers in Australia, with a network that includes the local editions of popular online titles such as Gizmodo, Lifehacker and Kotaku. Today, we’re excited to celebrate the official launch of Taboola’s personalized content recommendations on Business Insider Australia, another key property in the Allure Media portfolio, and the focus of some recent news regarding a major investment from German media company Axel Springer SE. Since its early days, Henry Blodget and the team at Business Insider have done an incredible job experimenting with new ideas and constantly reiterating, a skill that has become so evidently necessary in the digital media space. Today, the brand attracts a loyal audience with its mix of breaking news, current affairs and lifestyle features for aspirational business leaders. That success has been replicated in Australia, where the local edition reaches over […]
Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser. Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web. Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, […]
UPDATE 09/24: NEW SPEAKERS HAVE BEEN ADDED (DETAILS BELOW) Online publishers today are experiencing a complicated relationship with technology companies. The rise of social media giants, from Facebook to Twitter to Snapchat, has created new channels for media companies to reach large audiences. But the personalized feeds of information that define each of those platforms also present an additional source of competition for user attention. As audiences increasingly expect personalized experiences, how can publishers adapt their online properties to not only meet the needs of readers, but also compete with the likes of Facebook? Join us on Wednesday, September 30 at 6:30 PM for an in-depth conversation with some of the leading players in online media today: Nick Denton, Founder and CEO of Gawker Media Group Adam Singolda, Founder and CEO of Taboola Ian Fette, CTO at Gawker Media Group Daniel Doubrovkine, CTO at Artsy The event will take place […]
Last week, several members from Taboola’s Asia-Pacific team were on-site at the iMedia Brand Summit in Goa, meeting with some of India’s most influential marketers and exchanging thoughts on how the digital media industry is evolving throughout the country. The three-day event, hosted at the beachside Alila Diwa Goa resort, included keynote speeches from executives at leading companies such as BBC News, Samsung, Forrester Research and IBM. The event also featured a session led by our own Joe France, Director of Sales and Partnership Management at Taboola APAC. Speaking in front of an audience of over 70 top brands, Joe walked through the fundamentals of Taboola’s algorithm and the ways that content discovery can enable brands to reach consumers through in-depth storytelling. While many of the brands in attendance were focused on the data segments of customers they already knew, Joe explained how “discovery” can engage with a much broader […]
Today, we’re excited to officially announce a new partnership with Australia’s fastest growing publisher: Allure Media. Reaching over 8 million unique browsers in Australia every month, Allure Media’s network includes some of the most innovative publishers on the Web, such as the Australian editions of Business Insider, Kotaku, Gizmodo, Lifehacker, POPSUGAR, ShopStyle, and more. Over the next few months, Taboola’s personalization technology will be seamlessly integrated across several of Allure Media’s sites, on both desktop and mobile platforms, engaging the publisher’s influential audiences with content they may like and never knew existed. We’ll also be collaborating with Allure Media’s editorial team to uncover new insights around how users behave across the network, boosting audience engagement and generating meaningful revenue. Our partnership with Allure Media signifies Taboola’s ongoing commitment to expanding our digital footprint in Australia. To learn more about the details around our partnership, please read the full press release […]