- Taboola Blog
- Publishers
Taboola looked at football readership data to learn more about online interest in the big game and predict the winner.
With Dry January trends on the rise, publishers and advertisers in health-related verticals should leverage growing interest in non-alcoholic spirits, providing engaging content and campaigns for health-conscious consumers.
As the year ends, delve into the top read internet topics by category across the Taboola publisher network.
Cyber Week’s shopping trends, dissected by Skimlinks, reveal Black Friday and Cyber Monday insights on categories, merchants, and products, guiding holiday content strategies for the remaining season.
Skimlinks, a Taboola company, analyzed Black Friday data to reveal global and regional consumer trends, decipher behaviors, and spotlight key verticals driving Cyber Week engagement and conversions. Header in attachments.
Taboola and Skimlinks reveal 2023 shopping trends: top retailers, key categories, and impactful events driving this year’s gifting.
Publishers in 2023 grapple with revenue diversification, dependency on search engines, AI’s threats to their business models, and the potential benefits of embracing AI technology.
Generative AI in newsrooms offers efficiency and personalized content potential, needing guidelines for transparency and accuracy; careful integration is advised amid changing search dynamics.
Women still face workplace challenges hindering success. Businesses can foster equality through policies, leadership roles, flexibility, leave, and ERGs. Taboola exemplifies this.
Taboola Founder & CEO Adam Singolda interviews Bloomberg Media’s CEO Scott Havens about how the company is investing and thriving, as well as how Taboola fits into its strategy in order to increase awareness and acquisition of subscribers.