In today’s fast-paced digital landscape, advertisers face an uphill battle to capture audience attention amidst the noise. An ad creator knows they need to produce fresh, high-quality content on a continuous basis to stay ahead of the competition and drive sustainable results. They also know they need to diversify with innovative ad formats like native advertising. The problem is that crafting unique, compelling ads demands time and resources. As a result, many marketers and ad creators are left stretching their budgets, scrambling for new assets, or even just reusing ill-fitted creatives from other platforms.

So, what if there was a solution that could revolutionize the way that native ads are created, freeing advertisers from the constraints of traditional methods?

That’s where Taboola’s GenAI Ad Maker comes in. Taboola is utilizing the power of Generative AI tools such as Chat GPT and Stable Diffusion to make it easier for advertisers of all sizes to benefit from creative diversity in their campaigns. With this groundbreaking tool, an ad creator has the power and flexibility to generate high-quality ads tailored to their brand’s unique identity and target audience — and built just for native placements.

Discover How GenAI Ad Maker Transforms Ad Creation

GenAI Ad Maker was also designed with Taboola’s best practices and content policies built in. Meaning, advertisers don’t need to spend hours creating or repurposing content to start launching ads across our platform of over 9,000 publisher properties. Whether you’re a small business owner or a seasoned marketing professional, GenAI Ad Maker helps you kickstart your ad campaigns on Taboola with ease.

“Taboola’s AI-powered ad creator is absolutely amazing,” said Joe Burton, founder and CEO of ROI Marketplace. “We spend millions of dollars on native advertising every month, and we’re always looking for new ways to get the best creatives out there in the most efficient manner. GenAI Ad Maker allows us to do that all for free and really hone in on top-notch creatives, images, and headlines daily. It’s helped our campaigns in a tremendous way.”

Here’s a closer look at how Taboola’s GenAI Ad Maker can help ad creators revolutionize ad creation for the open web.

Create Ads that Perform Better, with Higher Approval Rates

First, let’s talk about what’s most important: Your bottom line. Taboola’s GenAI solution has already helped native advertisers save time and money on ad creation while enhancing their campaign results.

According to beta tests, advertisers have seen a significant increase clickthrough rates (CTRs) and conversion rates (CVRs) after refreshing their content with GenAI Ad Maker, such as by replacing image backgrounds or creating variations of existing content.

“Taboola’s GenAI Ad Maker is a game-changer for us,” said Fabien Schwartz, Co-Founder & Director of Schwartz Consulting. “It’s helped us improve our ability to build new creative assets and beat user fatigue. Our team uses the tool daily; it’s been a great way to improve our overall CTR and conversion rate.”

Beta data showed that GenAI Ad Maker significantly decreased content review rate by 70% compared to ads that were not created with Taboola’s generative AI Tool.  Meaning, launching high-quality native ads is now quicker and easier than ever.

How to Quickly Generate Free, Original Ad Creatives

You shouldn’t have to start from scratch every time you want to create another original, high-quality ad for your target audience. With GenAI Ad Maker, you can either refresh an existing asset or build an entirely new asset for your campaign — in seconds.

For example, you might use GenAI Ad Maker to:

Create New Ad Titles and Descriptions

Generate compelling copy for your ads based on data-driven recommendations and trends. Simply answer a few questions about your campaign goals and audience, and GenAI Ad Maker will do the rest.

“I’ve been using Taboola’s GenAI Ad Maker for months now,” said Ross Loudon, Senior Native Advertising Executive of MVF. “It’s super easy to use and it saves me so much time when it comes to ad creation. In fact, I just launched a campaign that is entirely made up of Taboola’s AI-generated ads.”

Rephrase Existing Titles

Choose an existing headline that you know resonates with your audience, and ask GenAI Ad Maker to suggest high-performing variations for your new campaign.

Generate Entirely New Images

Ask GenAI Ad Maker to create new, unique images for your campaigns, so you don’t have to keep showing users the same visuals over and over. Simply write out a prompt of what your image should include, such as people, objects, locations, colors, and emotions. Or upload an image that’s already performed well and ask GenAI to create new variations.

Replace the Background of an Image

Maybe you’re launching another seasonal campaign and want to change only part of an existing image. Or maybe you want to A/B test a few image variations to see which performs best. Use text inputs to quickly and easily adjust background colors, remove a busy backdrop, or add in a new background to better complement your ad message.


Extend the Dimensions of an Image

With the new AI Image Extender option, you can quickly change the dimensions of an image without losing vital information and while still maintaining the best aspect ratio for your Taboola campaign.

Build Data-Backed Campaigns Based on Best Practices and Ad Trends

When building new creatives, you don’t just want ads that look good. You want data-backed assets that you know will resonate with your audience and deliver tangible results.

That’s why GenAI Ad Maker is trained on data from Taboola’s vast network of 600 million daily active users across the world’s top publisher properties. That means our ad creator will build assets based on what’s actually working and trending on the open web — so you can more efficiently optimize your campaigns and meet your marketing objectives.

Embrace the Future of AI-Powered Ad Creation

Taboola has always been committed to powering content recommendations and native ad experiences for the open web. Now, with GenAI Ad Maker, Taboola advertisers have the power to create data-backed headlines, images, and descriptions for their native campaigns in seconds. And they can do it all without leaving the Taboola Ads platform.

That means you can generate more efficient, high-quality assets to improve performance at scale. And you can keep content fresh as you grow to reach new audiences, launch seasonal campaigns, and optimize your content strategies for enhanced results.

Ready to build your own high-quality ad creatives? Get started with Taboola’s GenAI Ad Maker.

Originally Published:

Create Your Content Campaign Today!