The Headline is 80% of Your Brand Message The Headline is 80% of Your Brand Message
23 February 2016

The Headline is 80% of Your Brand Message

According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.

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5 Steps To Finding the Right CTAs For Your Content Discovery Campaign 5 Steps To Finding the Right CTAs For Your Content Discovery Campaign
27 January 2016

5 Steps To Finding the Right CTAs For Your Content Discovery Campaign

It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.

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Discovery Across The Funnel: Part 1—Driving Brand Awareness Discovery Across The Funnel: Part 1—Driving Brand Awareness
21 January 2016

Discovery Across The Funnel: Part 1—Driving Brand Awareness

In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.

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Taboola and Ziff Davis Connect Brands for the 1st Time with High-Intent Tech/Gaming Audiences At Scale Taboola and Ziff Davis Connect Brands for the 1st Time with High-Intent Tech/Gaming Audiences At Scale
12 August 2015

Taboola and Ziff Davis Connect Brands for the 1st Time with High-Intent Tech/Gaming Audiences At Scale

We’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites.

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