- Taboola Blog
- Brand Awareness
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.
This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.
You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.