- Taboola Blog
- Brand Awareness
Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.
Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.
Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.
This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.