- Taboola Blog
- Brand Awareness
Our Auto Industry Benchmark Report reveals date-driven trends and insights to help you beat the competition online in 17 different countries.
Here we outline common brand awareness objectives and goals, so that you can choose the best one for your brand awareness strategy.
Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.
If you’re looking to tap into the emotional nerve-center of your target audience, riding the crest of a trending wave is the most effective method.
How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.