- Taboola Blog
- Brand Awareness
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.
There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
It’s the quality of Taboola traffic that allows PANDORA France to see such a high conversion rate from its branding initiative.
Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.
Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.
We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.
NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.
Congratulations to the Blue Apron team from all of us Taboolars! I am thrilled to congratulate the Blue Apron team on the day of their IPO.
You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.