You’ve got to have a plan for distribution. To help you start building one, here’s an overview of a few content distribution tools you might like to use.
Conversations about video advertising reverberated throughout Adweek. Here’s what our CEO, Snap, Twitter and Blue449 had to say.
Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.
There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.
Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.
We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.
NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience: Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience is both relatable and engaging. Tip # 2: Create Anticipation: Every […]