There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
You see, banner ads are subconsciously filtered out by almost everyone, a phenomenon that has come to be known as banner blindness.
Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.
Quip, Mack Weldon and Grow.co are three disruptive brands that have nailed digital. Everyone from startup to enterprise has something to learn from them.
We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.
NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience: Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience is both relatable and engaging. Tip # 2: Create Anticipation: Every […]
According to ad legend David Oglivy, five times as many people are likely to read the headline of an article or advert than the content it introduces.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
Ziff Davis CEO Vivek Shah has done a remarkable job transforming the 88-year-old publisher into a digital-first media organization. The company’s portfolio of sites reaches some of the web’s largest and most influential audiences, and includes trusted brands such as PCMag.com and IGN.com, and popular lifestyle sites like AskMen.com. Today, we’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites, reaching over 120 million monthly unique visitors, spanning desktop and mobile websites, and native mobile apps. We believe there is an untapped opportunity for brands to engage these audiences through ROI-driven storytelling. Tech and gaming enthusiasts browse their favorite sites with high-intent, and targeted content can be the catalyst that helps them discover and purchase new products and services they may like and never knew existed. This is the first time that brands have been able to […]