eCommerce has exploded over the last decade and the pandemic propelled it further forward at a record rate.
“You can’t talk about gender equity in the advertising industry without putting it in the context of gender equity in general”, says Cait Rose
Let’s see what Q4 looked like for brands and agencies–including KPIs and the decision making processes involved in digital advertising.
We’re here to set you up for success with creative best practices, targeting & bidding techniques that align with home & garden consumers.
We analyzed the top advertisers within lifestyle, personal finance, and auto vertical to determine what strategies enable them to finding success.
The entertainment vertical is having a moment. We’ll talk through the ways to adapt your creatives, approach audience targeting, bidding strategies, and show examples.
We flexed the numbers and found the best opportunities for health & fitness marketers to get their campaigns in shape. Let’s dig into the data!
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.
We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.
To help you build your Thanksgiving marketing campaigns, we pulled data from food-related ads about images, headlines, time of day and more.