- Taboola Blog
- Brand Awareness
We recently launched Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness.
The placement of your brand’s message, and the context that surrounds it, can make or break an interaction with someone who hasn’t met you yet, or doesn’t know you well.
With brick-and-mortar stores shuttered off and on throughout the year, eCommerce brands stepped into the spotlight, and consumers worldwide clicked away to make purchases.
eCommerce has exploded over the last decade and the pandemic propelled it further forward at a record rate.
“You can’t talk about gender equity in the advertising industry without putting it in the context of gender equity in general”, says Cait Rose
Let’s see what Q4 looked like for brands and agencies–including KPIs and the decision making processes involved in digital advertising.
We’re here to set you up for success with creative best practices, targeting & bidding techniques that align with home & garden consumers.
We analyzed the top advertisers within lifestyle, personal finance, and auto vertical to determine what strategies enable them to finding success.
The entertainment vertical is having a moment. We’ll talk through the ways to adapt your creatives, approach audience targeting, bidding strategies, and show examples.
We flexed the numbers and found the best opportunities for health & fitness marketers to get their campaigns in shape. Let’s dig into the data!