- Taboola Blog
- Brand Awareness
A great backstory for your brand can trigger an emotional connection between your audience and your company, as well as ultimately increase your ROI on any marketing campaign. So how do you best share the story of your company’s creation to make your audience buy into your brand? Here are five tips to crafting and perfecting a story that will convey the passion that brought you to start your business in the first place, and may also serve as the backbone for your brand. Tip # 1: Captivate your Audience: Consider what life experiences inspired you to build your company and offer your products and/or services. As an example, the company You Need a Budget has a captivating backstory that chronicles the budgetary hardships of a young couple who want to start a family. This personal life experience is both relatable and engaging. Tip # 2: Create Anticipation: Every […]
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
Ziff Davis CEO Vivek Shah has done a remarkable job transforming the 88-year-old publisher into a digital-first media organization. The company’s portfolio of sites reaches some of the web’s largest and most influential audiences, and includes trusted brands such as PCMag.com and IGN.com, and popular lifestyle sites like AskMen.com. Today, we’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites, reaching over 120 million monthly unique visitors, spanning desktop and mobile websites, and native mobile apps. We believe there is an untapped opportunity for brands to engage these audiences through ROI-driven storytelling. Tech and gaming enthusiasts browse their favorite sites with high-intent, and targeted content can be the catalyst that helps them discover and purchase new products and services they may like and never knew existed. This is the first time that brands have been able to […]
What is content discovery? Content discovery is the process of finding something––be it information, entertainment, etc.––online across websites, blogs, social media, and more. One of the biggest questions we hear at Taboola is how our platform is different from PPC on search and display networks. We’ve found that there’s a very simple way to approach this topic: It’s all about discovery. On search, for instance, audiences are typically looking for something in particular. By advertising through Google AdWords, you’re generally positioning your company to provide a very specific answer to a question. By advertising through display, you’re likely delivering a healthy dose of product-related messaging. When it comes to Taboola, however, none of these dynamics apply. Audiences are likely in-the-moment, looking to discover great content, new topics, and sources of entertainment. As a result, there is a strong opportunity for brands that are looking to build long-term relationships with new […]