Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.
Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.
This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.
We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.
Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.
Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.
It turns out that brands can expect more clicks on the open web this Easter—if they follow a few best practices for Easter marketing.
Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.