Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?
Taboola and YouTube on video creatives and production from the psychological, data and research points of view at IAB’s “Tomorrow’s Digital Skills, Today.”
Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.
There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.
What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.
As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.
We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.