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Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It’s known that that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it’s also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen […]
One of the biggest questions we hear at Taboola is how our platform is different from PPC on search and display networks. I’ve found that there’s a very simple way to approach this topic: It’s all about discovery. On search, for instance, audiences are typically looking for something in particular. By advertising through Google AdWords, […]
7/29/15
  Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices […]
7/23/15
Beyond its reputation as one of the industry’s leading buzzwords, native advertising has recently warranted serious attention and investment from technology companies and publishers alike. Over the past few weeks alone, the New York Times discussed plans to double its branded content business, Turner Broadcasting unveiled a new branded content studio for CNN and HLN, […]
Promotion is a mission-critical part of the content marketing equation. But often, marketing strategists and program managers aren’t sure where to devote their time, attention, and budgets. Between SEO, social promotion, and paid channel acquisition, you have a range of options to ensure that your content—that you’ve worked extremely hard to develop—gets seen. Over my […]
7/21/15
Earlier this morning, we announced an exclusive, 2-year partnership with The Associated Press, the largest U.S.-based news agency and one of the most respected and trusted sources of independent news in the world. In our work together, Taboola’s personalized content recommendations will appear across the AP’s desktop and mobile websites, as well as in APMobile, […]
7/20/15
Summer 2015 brought Taboola’s New York office ten new interns, and we have since been fully immersed in the day-to-day life of full-time “Taboolars.” From digging up industry research for RFPs and prospective clients, to brainstorming alternative titles to articles, interns work with teams on both the publisher and media sides of Taboola’s business. In […]
7/01/15
Although publishing on the web is cheap and easy, high-quality content requires teams of writers and designers, and smart distribution strategies are crucial for ensuring that marketers make the most of their investment. In addition to crafting an array of digital media, including videos, infographics, and microsites, Chicago-based content marketing agency Imagination works with clients […]
Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your buck. […]
6/25/15
Earlier this month, we announced Taboola® Native, the latest addition to Taboola’s discovery platform, and an extension of our long-standing mission to help publishers better monetize their sites and marketers reach high-quality audiences across the web. As more and more companies adopt content marketing strategies, Taboola Native gives brands a powerful new way to reach […]
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