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In recent years, the Big Game has taken on ever-greater levels of outsized influence among marketers and media executives. The annual tradition remains not only the most-watched TV event in the US, but one of the few remaining opportunities for advertisers to reach a large, captive, and receptive audience. It’s also the one time of […]
Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). […]
12/17/14
It’s that time of year once again when digital enthusiasts and techies from across the globe flock to Las Vegas to join one of the largest consumer electronics and technology trade shows in existence, The International Consumer Electronics Show (CES). Taboola will be among the companies in attendance this January 6-8 and we are especially […]
December 25th might be right around the corner but it’s not too late to drive traffic to your site with holiday content! This year, experts are predicting $10 billion in revenue for Super Saturday (December 20th), so now is the best time to boost your content creation and distribution efforts. Our gift to you is […]
Leaves have fallen, the air is brisk, and retailers are dreaming of a holly-jolly shopping season. Although the countdown to Christmas is well underway, there’s still time for retailers to capitalize on all of the opportunities they now have to reach consumers this holiday season. Leveraging Content To Drive Sales Consumers often ignore traditional advertising […]
In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of […]
10/30/14
This past June, I had the pleasure of speaking to an audience full of visionaries, technologists, and budding entrepreneurs at the 2014 LDV Vision Summit in New York City to chat about visual technology and digital innovation. Beyond having a great audience, the event also included some industry experts such as Betsy Morgan of TheBlaze, […]
In today’s digital age, building and sustaining a brand’s customer base online continues to be a formidable challenge for many companies regardless of their size. Brands are slowly but surely moving in the direction of becoming stand-alone publishers, producing high-quality content to engage, educate, and even entertain users in the hopes that they will consider […]
There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement […]
10/20/14
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a […]
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