“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.
Audiences are built on strong content and positive user experiences — visitors aren’t there for the ads. How do you reconcile user experience?
We’re excited to announce that Taboola is an official launch partner with Google’s Accelerated Mobile Pages (AMP) Project.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn’t be further from the truth.
ConvertMedia Co-Founder and CEO (now Taboola’s VP of Video), Yoav Naveh, tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social media sites. It makes more sense to put aggressive ads in front of visitors from social media sites, Naveh says, than in front of visitors who come in via the homepage. He sees ad blocking as one of the factors inspiring publishers to work harder to protect their users from bad ads. Finally, Naveh speculated on the sport ad tech most resembles.