We're excited to announce that Taboola is an official launch partner with Google's Accelerated Mobile Pages (AMP) Project.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn't be further from the truth.
ConvertMedia Co-Founder and CEO (now Taboola’s VP of Video), Yoav Naveh, tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social media sites. It makes more sense to put […]
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.