How to Measure Brand Awareness

There’s a huge opportunity for marketers to reach consumers with content related to Mother’s Day and Father’s Day. The question is: where do you start?

How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.

There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.

To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.

We looked at the total number of readers, the number of readers over time and the engagement with each topic to discern the top stories of 2018.

Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?

A lot has happened in 2018 – here’s what our CEO, Adam Singolda, has to say about our growth, our people and the future of content recommendations.

We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).

What types of content should your agency produce to promote on a wide-reaching content discovery network like Taboola? We’ve got the full list.

Creating seasonal marketing content around the holidays can have a significant impact on a customer’s average spend. These ideas will help you stand out.

After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the sports industry.

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.

Tribune will launch Taboola Feed exclusively, including incredible brands such as the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel.

Here are six practical tactics you can use right now to increase brand awareness and build your brand-awareness strategy.

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.

Today, we are over 1,000 Taboolars strong. Here’s our CEO, Adam Singolda, on how we got here, where we’re going and the people who helped us get here.

Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.

Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.

Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

Smart Bid is a new bidding feature that helps you maximize campaign performance by automatically adjusting your baseline bid.

What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

There are few events that impact global internet traffic like the World Cup. People stopped what they were doing for it—here’s what happened.

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.

As a relatively new company, a key marketing challenge ContaAzul faced was qualified lead generation—then they found Taboola.

MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study.

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.

The Jakarta Post was eager to use Taboola to promote organic content—and the move paid off. Their readership now grows by 6% each month.

Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.

Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer ‘present’?

Our CEO, Adam Singolda, discusses a pivotal year for tech, content discovery, and Taboola as we approach a time where we’re reaching half of the globe.

Taboola CEO Adam Singolda discusses brand safety, and how brands are protected on the Taboola platform. What’s safe, and what’s not?

Taboola Feed—a new content discovery experience for advertisers and publishers. Users scroll to discover content, videos, products, app downloads, & more.

Over 100 Taboolars in LA and TLV participated in our first global hackathon—we saw mobile apps, deep learning to data visualization tools & even robots.

Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.

All you need to know about increasing brand awareness, including a handy brand awareness definition and a brand awareness strategy guide.

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.

Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.

To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?