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Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here's why to use it and how.
9/17/18
Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here's who to focus on.
Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

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We sat down with Jill Orr, COO of Eyeota to discuss what's relevant for advertisers when considering third-party data solutions.
The most important metric you can use is CAC. Avoiding calculation mistakes isn't hard once you understand the formula for customer acquisition costs.
10/10/18
We're breaking down what native advertising means, examples of how it's used, and highlighting the major players in the field that you need to know.
Warhol accomplished much, including making art accessible and relatable. He pulled art out of the high brow and brought it to consumers. Brands, take note.
10/09/18
The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.
Content marketing is the process of creating and delivering valuable content to your target customers. Our beginner's guide will get you started.
Conversations about video advertising reverberated throughout Adweek. Here's what our CEO, Snap, Twitter and Blue449 had to say.
Generating sufficient organic traffic takes a long time, starting with paid traffic is a great way to grow your visibility online to your target audience.
The best way to know what’s going on inside the minds of today’s CMOs as it relates to advertising is to ask them. Nielsen has done exactly that. They invited 3,000 CMOs to participate in its first annual CMO Report. Though the report does not indicate the precise number of participants, it reveals many useful […]
9/28/18
Today, we are over 1,000 Taboolars strong. Here's our CEO, Adam Singolda, on how we got here, where we're going and the people who helped us get here.
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