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It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.
Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.
There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.
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Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.
A ‘set it and forget it’ approach won’t help you get results. Campaign management is a process that is ongoing and never-ending.
The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
Everything you need to get your brand seen, bought and loved for its content: the agency’s guide to content marketing at its best.
The ad analysis experts at MediaRadar proclaim there’s one ad format that has always been tailored to the user’s experience: native advertising.
Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?