Top Stories

28 February 2019

If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all with proven strategies.

20 February 2019

Even if your business doesn’t directly pertain to the holiday, you can still join the fun with some eggcellent Easter campaigns.

11 February 2019

The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.

All Stories

5 March 2019

There’s a huge opportunity for marketers to reach consumers with content related to Mother’s Day and Father’s Day. The question is: where do you start?

21 February 2019

How can companies effectively build brand awareness? One obvious answer is advertising—here’s how positive emotion can help your video ads soar.

28 January 2019

It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.

23 January 2019

Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.

22 January 2019

There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.

15 January 2019

To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.

10 January 2019

We looked at the total number of readers, the number of readers over time and the engagement with each topic to discern the top stories of 2018.

3 January 2019

Survey results: what is it that consumers are craving in video that popular shows are giving them but marketers aren’t (just yet)?

2 January 2019

A lot has happened in 2018 – here’s what our CEO, Adam Singolda, has to say about our growth, our people and the future of content recommendations.

17 December 2018

We were too excited about these top video campaigns to wait until the end of the year (and we know your online video strategy for 2019 can’t wait either).

10 December 2018

What types of content should your agency produce to promote on a wide-reaching content discovery network like Taboola? We’ve got the full list.

28 November 2018

Creating seasonal marketing content around the holidays can have a significant impact on a customer’s average spend. These ideas will help you stand out.

28 November 2018

After you finish your next piece, consider some of these techniques and platforms to reach the right people in communities receptive to your message.

21 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the sports industry.

20 November 2018

This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.

8 November 2018

Tribune will launch Taboola Feed exclusively, including incredible brands such as the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel.

22 October 2018

Here are six practical tactics you can use right now to increase brand awareness and build your brand-awareness strategy.

10 October 2018

We’re breaking down what native advertising means, examples of how it’s used, and highlighting the major players in the field that you need to know.

9 October 2018

The truth that made popular video brands successful is simultaneously the one truth many video marketers today are ignoring.

28 September 2018

Today, we are over 1,000 Taboolars strong. Here’s our CEO, Adam Singolda, on how we got here, where we’re going and the people who helped us get here.

19 September 2018

Content advertising is advertising your content. Yes, literally. You pay for exposure, or clicks. Here’s why to use it and how.

17 September 2018

Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.

14 September 2018

Mirko Caspar, Co-CEO of Mister Spex, on their digital strategy, and how they’ve disrupted eyewear by placing the customer at the center of that strategy.

12 September 2018

Axel Springer’s BILD Group will use Taboola’s core recommendation deep learning driven technology and editorial Newsroom insights.

11 September 2018

We are proud to have released the New Taboola Pixel, which brings many improvements to your ability to make the most out of your Taboola campaigns.

5 September 2018

There’s been a lot of worried talk among digital advertisers and publishers about the decline in consumer attention spans. New research reveals a solution.

4 September 2018

Modeling characteristics of your current customers and then using it to target similar audiences is one of the most effective targeting strategies.

29 August 2018

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

27 August 2018

Smart Bid is a new bidding feature that helps you maximize campaign performance by automatically adjusting your baseline bid.

27 August 2018

What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.

21 August 2018

Labor Day auto marketers, we’ve got the data you need—including device, keyword and image trends to help you run the best possible digital campaign.

1 August 2018

There are few events that impact global internet traffic like the World Cup. People stopped what they were doing for it—here’s what happened.

26 July 2018

We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.

2 July 2018

Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.

21 June 2018

As a relatively new company, a key marketing challenge ContaAzul faced was qualified lead generation—then they found Taboola.

14 June 2018

MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study.

6 June 2018

Mobile cross-platform attribution strategies from Eric Stein, VP & GM at Branch—we cover why you’re having a tough time and how you can fix it.

24 May 2018

The Jakarta Post was eager to use Taboola to promote organic content—and the move paid off. Their readership now grows by 6% each month.

13 February 2018

Once your brand awareness begins to diminish, consumers will begin to forget your brand—period. Discover the best strategies for your business.

10 January 2018

Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer ‘present’?

9 January 2018

Our CEO, Adam Singolda, discusses a pivotal year for tech, content discovery, and Taboola as we approach a time where we’re reaching half of the globe.

6 June 2017

Taboola CEO Adam Singolda discusses brand safety, and how brands are protected on the Taboola platform. What’s safe, and what’s not?

24 May 2017

Taboola Feed—a new content discovery experience for advertisers and publishers. Users scroll to discover content, videos, products, app downloads, & more.

17 February 2017

Over 100 Taboolars in LA and TLV participated in our first global hackathon—we saw mobile apps, deep learning to data visualization tools & even robots.

20 May 2019

Here we explore key metrics for measuring brand awareness—and the tools you need to gather these metrics.

14 May 2019

All you need to know about increasing brand awareness, including a handy brand awareness definition and a brand awareness strategy guide.

9 May 2019

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

4 May 2019

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

3 May 2019

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

30 April 2019

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

29 April 2019

Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.

26 April 2019

Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.

25 April 2019

To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.

19 April 2019

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?

Create Your Campaign Today!