People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn't be further from the truth.
ConvertMedia Co-Founder and CEO (now Taboola’s VP of Video), Yoav Naveh, tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social media sites. It makes more sense to put […]
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.
Today, we’re announcing a multi-year strategic partnership with MSN, owned by Microsoft, one of the most innovative technology companies in the world.
We sat down with Cristina Calderin from Thought Catalog for an inside look at the video advertising operations of this popular millennial-themed website.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.