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Want to rightfully proclaim you know exactly how to invest dollars that get results? Performance marketing should be your focus.

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The most successful brands are aggressive in their approach to data. Turns out, data sets up leaders for success in three specific ways.
7/26/18
We’re breaking down the digital opportunity for travel advertisers; our data includes campaigns from airlines, travel agents, government tourism and more.
If you sometimes come across digital media terms that sound unfamiliar or confusing, you'll find the glossary below a helpful resource.
We wrestle with a lot of technical jargon in digital marketing. Case in point: the term “programmatic native advertising." Here's what it means.
A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here's how to create a good one.
7/02/18
Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.
6/21/18
As a relatively new company, a key marketing challenge ContaAzul faced was qualified lead generation—then they found Taboola.
Lena Sakaguchi, Merchandiser for So-net Media Networks (SMN) discusses trends in programmatic advertising, and tips for brands and agencies in the space.
6/13/18
This post is your ultimate guide to digital back-to-school campaigns based on data that covers trends by time, competitor KPIs and more.
We sat down with Shaun Lin, Director of Supply Partnerships at Sizmek, to talk about the power of programmatic advertising for advertisers.
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