- Taboola Blog
- Creative Strategy
This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]
We’re excited to announce that now available to all managed-service video clients, Taboola offers an in-house creative studio to customize your videos.
There are plenty image and media site options available, from free stock image sites to stock video sites, to meet all of your digital ad campaign needs.
We’re diving into global insights for building the best creatives for your digital campaigns this Mother’s Day and Father’s Day.
Digital technology has been the greatest change agent of our time. There’s not much it hasn’t touched, agencies and agency marketing included.
Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.
Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.