Gaming Site Kueez Drives High-quality Engagement with Taboola

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Kueez is a popular online personal content platform that lets users around the world play games based on their Facebook profiles. Players receive personalized content and hours of entertainment and are able to play games in one of eight languages. When their players are highly engaged, the increase in page views drives more revenue to the popular game site.

They came to Taboola seeking to increase both the size of their audience—and that audience’s engagement with their games. They were using several distribution channels to drive traffic to their site but after they began working with Taboola, they quickly realized that it was providing significantly better performance than any of their other channels.

The traffic turned out to be one of the most lucrative channels for Kueez’s main measurements of success—user acquisition, pages per session and bounce rate.

Kueez Achieves 67% Higher Engagement Per Page with Taboola than other Channels

taboola kueez

By using the Taboola discovery platform, Kueez exceeded their target traffic goals on a large scale and at an affordable CPA. They acquired approximately 100 million page views per month, while decreasing their bounce rate by 20 percent. But even more importantly, they found that the average user referred by Taboola generated 10 average page views per session, compared with six on other channels—for a 67 percent higher rate of engagement per session.

“We’ve seen between 5 and 10 million new users a month with Taboola, and an amazing increase in engagement—an average of 10 pages visited per user, while with other channels we see an average of six,” says Ori Mendi, CEO of PRPL and co-founder of Kueez.

They were now reaching users who not only played many games each time they were on the site —they were driving subscribers that consistently returned to the Kueez platform for more entertainment.

Kueez Drives 100 Million Pageviews a Month, on a Global Scale

Working with Taboola, Kueez has found incredible scale in areas like the US and Brazil and has expanded their site into eight languages since—English, Portuguese, French, Hebrew, Turkish, Arabic, Spanish, and German. Our account management team was able to provide optimization insights and creative ideas that helped increase the success of Kueez campaigns.

They plan to expand their relationship with Taboola, continuing to grow audience in their current geographies and expanding into others. Kueez is also adding more branded and technology-based content to the website.

“We have built a winning platform for all sides. Our users receive a high level of content and fun, while our advertisers receive quality exposure and unique interaction with their target audience,” Mendi said.

Today, they’re actively running campaigns with Taboola in the US, Brazil, the United Kingdom, Australia, Canada, France, the Philippines, South Africa, Israel, Kuwait and the United Arab Emirates.

Taboola is the world’s leading content discovery platform, serving 360B recommendations to over 1B unique visitors each month on the web’s most innovative publisher sites. To learn more about how Taboola can help you, contact us or start your campaign today.


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