These are the conclusions of the global Digital Ad Spending 2019 report from eMarketer. Let’s dig into it now to understand the growth of global ad spend.
Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.
To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.
Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.
Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
We gathered recent data on summer travel content from Taboola Trends, which analyzes images and keywords across the web on a weekly basis.
For ad budget optimization to truly be automated, it would take advanced artificial AI and likely, ML capabilities. Spoiler—it’s already within your reach.
You often go online to find something: a product, service, news update, video—the list is long. Or, you go to explore. Enter the discovery platform.
Let’s run through a checklist of important variables and qualities to consider when examining native advertising platforms.