Rachel Zalta

We’re breaking down opportunity for finance advertisers from every corner of the industry; including trends from mortgage lenders, banks, fintech and more.

Have you ever watched a hitchcock movie? He’s known for suspense, and marketers can learn from how he incites action in his viewers.

Marketers can learn from different types of suspenseful events and how they each can make a native video better, and incite action in viewers.

It turns out that brands can expect more clicks on the open web this Easter—if they follow a few best practices for Easter marketing.

Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.

Grab the attention of your readers by writing a striking headline. The best titles are snappy and often rhyme—there are a number of reasons why.

Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.

We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

It’s hard to break through the noise. An understanding of the cocktail party effect will take your content distribution strategy to the next level.