2024’s Most Captivating Stories: A Look Back at the Year’s Top News, People, and Trends

Taboola’s media partners can rest assured knowing their campaign details and performance data are accessible around the clock through Taboola’s Backstage, our comprehensive analytics and campaign management dashboard. Backstage is available through our HTML5 website (supported on desktop and mobile devices), as well as our iOS mobile app, empowering our partners to make real-time, data-driven decisions about their campaigns and drive high-quality, cost-efficient traffic to their content. Backstage was built to be user-friendly and intuitive to navigate, and we now have several tutorial videos that provide additional step-by-step walkthroughs of the dashboard. We hope these videos help prospective partners to learn about Backstage’s robust capabilities, and existing partners to be even more hands-on with their campaigns. Read on below for brief descriptions and links to each of our five new videos, and stay tuned to our blog for more information on our best practices and how they can apply to your […]

These days, more and more marketers are creating content that is performance-driven. Content discovery platforms like Taboola are a great way to introduce your product or service to people who would not have otherwise found it. At Taboola, we leverage advanced mathematical algorithms to make sure that the right audience discovers your content, and help optimize your campaign for any KPI: Purchase, lead generation, subscriptions… Everything from dog food, to insurance, to laser eye surgery! But as you know, a successful campaign starts with amazing content. There are millions of pieces of content on our network, and we’ve learned a thing or two about what works best. Whether you’re offering financial products or a next-generation mascara, there are some golden rules about format that will help set you up for success. We’ve created this infographic to help guide you through everything you need to create performance content that will thrive! Click […]

Following up on Part 1 of our recap, NBCUniversal News Group’s Elisabeth Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss about her role as SVP of Strategy and Business Development. Her team oversees both esteemed news brands (NBC News, MSNBC, and CNBC) and digital news start-ups (Breaking News, Stringwire, NowThis). Media has always been driven by technology Throughout the talk, Sami expressed a tone of optimism about the future of media. Although digital consumption is impacting network TV viewership, news consumption is growing overall, creating an opportunity for news organizations to continue investing in and reaching audiences across platforms. The NBCU News Group constantly identifies new ways to deepen engagement with consumers. That might be through news feeds on Twitter and Facebook, on smartphone or tablet apps, or on set top box applications through connected TVs. Reiss asked whether […]

In case you missed our mobilegeddon webinar, we created a full recap for you. Check out the highlights and find out what you need to know about mobile.

  They say images are worth a thousand words. We’re not sure about that, but we do know that they get at least 30% more shares on social media. Gallery pages are a great way to display image-driven content and provide organization and structure. Decide If Gallery Pages Would be an Effective Format for Your Content Galleries help user engagement because they require continuous interaction with the page, and give the user a sense of control. When is it effective to use a gallery? Ask yourself these questions: Are there clear steps or numbered items in your content? Can you add an image for each concept you are introducing? Do you have more than 4 items but less than 25? Will breaking up your content improve readability? Use Your Titles to Encourage Clicks The best titles for galleries promise something. Consuming gallery content takes time, so be sure to provide something […]

Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]

Consumers are using their mobile devices more and more every day. Optimize your mobile traffic with these seven strategies for monetization.

There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.

What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]

For the past seven years, I have been privileged to work with an amazing team of individuals dedicated to our vision of connecting people to information they may like and never knew existed. With nearly half of our company based in Tel Aviv building and enhancing our technology, I’m proud to say that Deloitte, one of the leading professional service firms in the world, recently ranked Taboola as the fastest growing technology company in Israel. This recognition underscores our team’s commitment to innovation and we are grateful to Deloitte for acknowledging our hard work and recent growth. I look forward to the next seven years.