- Taboola Blog
Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
To give a glimpse into what it’s like to learn and grow at Taboola, we’ll be sharing the stories of incredible Taboolars. Here is EMEA Sales Enablement Lead, Lena Chudasama.
Mom’s big day is upon us! We tapped into Taboola Trends to find the most effective images, keywords, and ad distribution times in each of these categories.
If more people are listening to podcasts, does that also mean more people are reading about them? It turns out, the answer is yes!
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing. Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic. In each instance, native advertising is discussed as something new. But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.” But the practice gained traction—and acceptance. In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]