- Taboola Blog
Your business stands or falls by your success in bringing in new clients or sales, and that starts with leads. If you’re making your first steps in the world of online sales and lead generation, this guide will help you make sense of it all.
To give a glimpse into what it’s like to learn and grow at Taboola, we’ll be sharing the stories of incredible Taboolars. Here is EMEA Sales Enablement Lead, Lena Chudasama.
Mom’s big day is upon us! We tapped into Taboola Trends to find the most effective images, keywords, and ad distribution times in each of these categories.
If more people are listening to podcasts, does that also mean more people are reading about them? It turns out, the answer is yes!
Last week, Taboolars across the globe donned costumes in the spirit of Halloween, in addition to attending their scheduled presentations and industry conferences. Below is a quick recap of each event, along with photos and relevant discussion from social media. Innovate:NY Workshop – Content For E-Commerce (New York) Taboola’s Senior Manager of Brand and Agency Development, Ben Nichols, hosted a breakfast session at The Advertising Club of New York around the topic of “Content for E-Commerce,” drawing a select crowd of brand and agency representatives. Ben’s presentation provided an overview of how Taboola can work with retailers to better promote their content across the web and drive real conversions. Sample case studies showed both the cost-effectiveness and versatility of content discovery, capable of generating six-fold average returns-on-investment for every $1 spent across the network, and driving purchases of items ranging from $40 apparel to a $10,000 couch. Mobile Marketing Conference […]
In December of 2013, Taboola officially opened an office in Bangkok, Thailand with a mission to expand content discovery throughout the Asia-Pacific region. Almost 2 years later, we’ve had quite an exciting journey (see some of our recent partnerships with Baidu and Yahoo! Japan), and in our work with many local brands and publishers, it’s become clear just how big of a transformation is currently underway. With so many people in Thailand gaining access to the Internet for the first time, the opportunity for marketers to connect with new audiences is real and growing exponentially. Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored […]
It’s no secret that mobile is taking over the world. If you’ve attended a marketing conference at any point in the past few years, you’re probably already familiar with the particulars: Americans spend more internet time on their phones than on their computers, there are more people in the world who own mobile devices than toothbrushes, and brands are going to pay big, big bucks to reach those users in the years to come. But when marketers think about converting this growing pool of mobile users into paying customers, they often skip one crucial first step along the path to purchase: engagement. Indeed, there’s no way your content recommendations are going to accomplish much of anything if you haven’t first created a mobile landing page that adds value to the user without wasting his or her time. When it comes to mobile engagement, there are no hacks, tips, or tricks […]
Earlier this morning, we announced our exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organizations with 20 million unique visitors every month. As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher. As mobile traffic becomes more and more important to Johnston Press, Taboola’s predictive technology, which is fully optimized for both desktop and mobile devices, has served as a valuable multi-platform solution for the publisher. In fact, mobile traffic now accounts for 48% of all traffic in the UK, according to a report by UK-based internet marketing firm Affiliate Window. Johnston Press has a long history of serving high-quality content to audiences throughout the […]