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As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers. To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV. Regarded as one of the most highly respected global publishers in the world, […]
official launch of Taboola’s personalized content recommendations on Business Insider Australia
It’s no secret that mobile is taking over the world. If you’ve attended a marketing conference at any point in the past few years, you’re probably already familiar with the particulars: Americans spend more internet time on their phones than on their computers, there are more people in the world who own mobile devices than toothbrushes, and brands are going to pay big, big bucks to reach those users in the years to come. But when marketers think about converting this growing pool of mobile users into paying customers, they often skip one crucial first step along the path to purchase: engagement. Indeed, there’s no way your content recommendations are going to accomplish much of anything if you haven’t first created a mobile landing page that adds value to the user without wasting his or her time. When it comes to mobile engagement, there are no hacks, tips, or tricks […]
Over the past few years, it’s been exciting to watch Dan Abrams grow his company from an upstart into a fully-fledged digital media business. The level of competition for online audiences grows more intense each year, which has made the rapid ascent of his group all the more remarkable, fostering loyal and engaged readerships on sites like Mediaite, The Mary Sue, Styleite and The Braiser. Yesterday, Taboola announced an exciting new partnership with Abrams Media to boost content discovery and monetization efforts across its network of popular sites. Taboola’s predictive technology will power personalized recommendations alongside editorial, on both desktop and mobile platforms, presenting audiences with both in-network content as well as promoted stories from across the web. Abrams Media reaches some of today’s most passionate online audiences, and we look forward to working with Dan and the rest of his team on matching those valuable readers with personalized experiences, […]
In recent years, technological advances around solar energy have lowered panel prices to a more affordable threshold, and many homeowners are beginning to consider residential installations that enable them to take control over their energy consumption. This exciting new market has attracted companies from around the world, including both existing energy utilities and disruptive startups. But marketing the panels can prove difficult as only certain types of houses and geographical locations are suitable for implementations. This summer, Taboola partnered with a solar energy company based in New Zealand to boost its customer acquisition efforts throughout the country. The collaboration targeted audiences located in the Greater Auckland Area, directed users to a landing page that gathered information about their house type, and ultimately enrolled eligible prospects to consider equipping their homes for a sustainable future. We published a case study of Taboola’s work with the company, including some of the below […]
Gawker and Taboola To Host NYC Event on 9/30 Around ‘Personalization for Publishers’
Most marketers understand the value of engaging audiences through content but aren’t sure how to tie their efforts back to sales.
Events Roundup (08/31 – 09/4): Taboola Shares ‘Discovery’ Story at iMedia Brand Summit in Goa
With a seemingly infinite number of options available to consumers at all times, the best way to capture people’s attention is to stand out from the crowd.
Q&A Preview: Join Taboola at Content Marketing World 2015 for ‘Content That Converts’