Marcin Woźniak, Communication Strategy Director at LiquidThread, Publicis, to talk about the powerful impact native advertising has had on his campaigns.
If expanding your audience is getting challenging on search and social, native advertising presents a powerful third option that won't bust your budget.
Taboola Creative Strategist Rachel Zalta takes a psychological dive into how video size is affects your campaign—are consumer 'present'?
In the realm of video, the industry is seeing a powerful fusion between two underlying trends—outsream, in-feed formats, and programmatic delivery.
Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.
It is our goal to provide the best and safest environment for advertisers; by bringing video supply to publisher sites in our feed environment, we have.
We know how to make the perfect content discovery video. Tatjana Biallas, taboola video expert gives tips for creating a video that will be successful.
We spoke with Tatjana Biallas, Media Sales Director for DACH and video maven. She spoke at dmexco about video discovery—and why brands should care.
Videos supplement the user experience, rather than disrupt it—native video has many benefits for the exhausted playbook of in-stream.
The article below originally appeared in Masterclassing on October 24, 2016. The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly […]