Despite the rapid growth of native advertising, there are still plenty of misconceptions about the format floating around the digital ecosystem. In fact, many advertisers and publishers even disagree over what a native ad actually is. At Taboola, our CEO Adam Singolda describes a native ad as any piece of advertising content that “matches the function and intent of its surrounding environment.” Under this definition, native ads can come in many different shapes and sizes, so long as the publisher makes sure to clearly label the ad unit as “sponsored” content. Without a full understanding of the different options available to them, many advertisers and publishers struggle to discern which native solutions they should employ. In this post, we’ll take a look at some of the key differences between the various native ad units people see online and explore which formats might work best for you. By doing so, we […]
To satisfy advertiser demand for video ad inventory and compensate for limited pre-roll inventory, more publishers are offering out-stream units, which are video ads served outside of video content. Yoav Naveh, co-founder and CEO of ConvertMedia (now VP of Video at Taboola), spoke to eMarketer’s Cathy Boyle about the growing supply and demand for out-stream video ads and the factors that influence out-stream video CPMs. eMarketer: How would you describe the state of out-stream video? Y. Naveh: A lot of the demand for video in Q1 2015 was not necessarily advertisers looking specifically for outstream, but the demand for video in general is making its way through to outstream units. However, there isn’t enough traditional pre-roll inventory available for advertisers to run their ads. They’re also looking for a cheaper solution that performs for them. That’s the promise of out-stream. It’s a solution that scales. eMarketer: What factors will influence […]
Outstream video could be the key to raiding the vault of television ad budgets that the video industry has been lusting for.
Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.