It’s an exciting time to be a digital media startup, as evidenced by the industry’s recent wave of investments and acquisitions. But for many new online publishers, building an audience from scratch remains a daunting task — especially as social media platforms become crowded and expensive.
Grizly finds 3x more revenue per session with Taboola.
This was the challenge that Grizly faced last summer, when it launched as a go-to resource for adventurous men, delivering fun, quality, and trending content on lifestyle, health, fitness, entrepreneurship, tech and entertainment.
Through a strategic partnership with Taboola, Grizly was able to grow its business by embracing both sides of the content discovery channel, sharing its content with high-quality audiences across the web and better monetizing its on-site users.
Our teams published a case study about the collaboration, which found that Taboola-referred users outperformed all other content recommendation networks, consuming 60-70% more pages per visit, and generating 3x more revenue per session.
Taboola and Grizly also worked together on crafting a more powerful content strategy, optimizing the on-site user experience through cleaner page designs, and implementing non-intrusive monetization units.
Since teaming up with Taboola last summer, Grizly has reported that overall bounce rates dropped by 10%, time-on-page increased by 30 seconds, and profit jumped 200%.