Taboola Welcomes Axel Springer’s DIE WELT to the Taboola Family

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For the past 12 months, Taboola has been steadily focused on expanding around the world – from Latin America to India and Europe, connecting users on virtually every platform with content they may like and never knew existed. As the year comes to a close, I’m very excited to share one of the most important deals of 2015 and a symbol of our expansion into Germany:

We’re announcing our exclusive partnership with DIEW WELT.

Today, Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites and the flagship digital publication of German media powerhouse Axel Springer SE.

As The New York Times recently reported, Axel Springer has been transforming its business, honing in on digital, an approach that can only strengthen the publisher’s already strong and existing business and revenue.

We are deeply honored that as part of Axel Springer’s digital strategy, DIE WELT has chosen Taboola to double down on key initiatives such as personalization, native and editorial value. We look forward to working with the entire DIE WELT team on pushing the boundaries of personalization and content discovery, while generating exciting revenue.  

To learn more about the partnership, please read the full press release here.

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