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These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.
How are the world’s leading brands are thinking about content marketing? we hosted a roundtable; “Getting Your Brand Discovered.”
For millennial marketers looking to engage this cohort, we’ve highlighted some brands who are succeeding in meeting this fluid generation on their own turf.
Why are intriguing and mysterious headlines the most likely to gain clicks? Social psychologists explain this phenomenon by an increase in curiosity.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Our team found that Taboola outperformed search in driving new TV sales for a leading US consumer electronics company during the holidays.
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Every ad that runs on a site serves different goals. The advertiser’s goal is to generate sales; the publisher’s goal is to generate revenue.
Taboola was very excited to sponsor the recent Hacktech Hackathon at the California Institute of Technology in Pasadena, CA.
Outstream video could be the key to raiding the vault of television ad budgets that the video industry has been lusting for.