Users are consuming content in new ways, and publishers need to adjust What was crystal clear at our latest Taboola Talks—data is the new king.
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.
The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.
We looked at the total number of readers, the number of readers over time and the engagement with each topic to discern the top stories of 2018.
These are our top five most read blog posts for publishers this year—we’ve uncovered hot topics like user experience, revenue and much more.
Common choices for monetization are readily available but are mildly effective at best. A better option—monetization that’s engaging for users.
So, how can publisher brands harness and monetize exclusive content? Here are four popular ways brands and influencers are making money from content.
Tribune will launch Taboola Feed exclusively, including incredible brands such as the Chicago Tribune, the Baltimore Sun, and the Orlando Sentinel.
We’ll break down what you can do today, and in the long-run, for the highest-impact use of your marketing budget to increase website traffic.
Goal-oriented users are what you tend to focus on when you optimize for search. The explorers are a bit tougher—here’s who to focus on.