Publishers

“Native advertising” has been a buzzword for over a year, as journalists, marketers, agencies, and publishers continue to be mesmerized by its power to drive brand awareness and engagement. So, we decided to ask a couple of experts in the publishing industry for their take on native advertising.

Starting with the early days of the web, articles featured on a publisher site were handpicked by editors

Mr. Kriegers reported that Taboola’s personalized video recommendations have increased video traffic and revenue by 290%  within the first 3 months.