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As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher.
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“Native advertising” has been a buzzword for over a year, as journalists, marketers, agencies, and publishers continue to be mesmerized by its power to drive brand awareness and engagement. So, we decided to ask a couple of experts in the publishing industry for their take on native advertising.
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors
Mr. Kriegers reported that Taboola’s personalized video recommendations have increased video traffic and revenue by 290% within the first 3 months.